Red Moxie Media Presentation

CI BRAND

CHRISTIAN INTERNATIONAL

Why Rebrand?

  • TO REACH A YOUNGER GENERATION WITH THE PROPHETIC

  • TO BE RELEVANT FOR GENERATIONS TO COME

  • TO EXPAND THE DIGITAL REACH

  • TO LEAD THE CHARGE FOR PROPHETIC MINISTRIES ADVANCING THE KINGDOM

the new CI brand - reaching the next generation

The new CI mark and logo is a modern interpretation of the mission of Christian International. The mark speaks of the voice of the Lord spoken on earth as the driving force that is advancing the kingdom. There is also a synergy in the design with sound waves (the prophetic) connected to the arrow (advancing the kingdom). In addition, the mark also has a militant look and could easily be a patch on the arm of a soldier. This signifies the Joshua army that Bishop Hamon has prophesied arising and CI leading the charge. The new mark and logo are appealing to the younger generation while representing the mission of Christian International.

 
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Watch the Release Video

 
 

THE PROPHETIC IS ADVANCING THE KINGDOM

The new brand positions CI as a trendsetter in the prophetic movement. The brand, once the interpretation is known clearly speaks of the synergy of the spoken voice of the Lord on the earth as the driving force that is advancing the kingdom.

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THE COLORS

Testing ages 18-45 year olds proved the colors and design appealed to the younger generation. At the same time, the gold recognizes the legacy and foundation of the CI brand. The blue color represents a trustworthy brand. The bright blue tones speak of boldness and leading the charge in the prophetic community to advance the kingdom.

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STRONG MARK

The strong mark can be used on print, video and various settings for the CI brand. Once the mark becomes known as CI it can be used without text. Just as the Nike Swoosh is known to be Nike without any written text, the CI Mark will be known as Christian International by itself.

RELEVANT BRAND

The brand colors are vibrant and the new design appeals to young and old alike. Watch the above video to see the bold colors and relevant design in action.

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DYNAMIC PROPHETIC TRAINING MATERIALS

CI Prophetic Training materials and printed books pop with the bold brand colors and unique style.

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POWERFUL DIRECT-MAIL RESPONSE

Direct-Mail to partners and churches will stand out in the mailbox with the new CI brand.

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DISTINCT EVENT PROMOTIONS

The strong CI logo is militant and distinct on event promotions. The mark and logo are dynamic even in all white as an overlay graphic. The design is strong enough to thrive under diverse applications and usage into the future.

 
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DIGITAL REACH EXPANSION

The relevant CI brand provides an opportunity to expand the ministry’s reach online and teach a new generation how to hear the voice of God.